Netrush and Findaway Adventures Partner to Launch Accelerator for Young Companies
Small, purpose-driven CPG companies face many challenges as they attempt to scale. They are often unfocused and forced to chase any purchase order that comes through the door, which can stretch them thin in terms of people, time, and money. In the meantime, money that should be used to drive growth is often tied up staying in stock, an increasingly difficult task as contract manufacturers demand longer lead times, and higher minimum order quantities.
“Making it” in today’s natural products environment can seem damn near impossible.
To help companies grow in a crowded and changing retail environment, online retail powerhouse Netrush has partnered with angel investment platform Findaway Adventures to create a unique way to “fast-track” young brands: The Liftoff Accelerator.
The components of the Liftoff Accelerator include an online Liftoff Pitch Slam where brands pitch to be chosen for the accelerator and an optional six-week course designed to prepare them for success.
“We believe that if small brands can get a fast start on Amazon and direct-to-consumer they can gain critical insights and establish a foundation of cash flow before moving too quickly into brick and mortar retail,” said Findaway Managing Partner Robert U. Craven. “We believe this increases the chances of brand survival over the long term.”
Gonsalves says those chosen to participate in the accelerator can expect to receive best-in-class support with everything from market research, customer service, and top-notch creative, to supply chain management, digital marketing, and brand protection. “The accelerator uniquely combines Netrush’s strengths with operating successfully in the digital space, especially Amazon, with Findaway’s focus on strategic methods that drive focused growth,” said Gonsalves.
About Netrush
Netrush is an online retailer that partners with premium brands to provide the teams, technology, strategy, and infrastructure needed to thrive on Amazon and other e-commerce marketplaces. With headquarters in Vancouver, Washington, and processing facilities in Kentucky and Canada, Netrush provides a full suite of capabilities ranging from supply chain to creative services that make brands stand out across the shopping journey. Learn more.
About Findaway Adventures
Findaway Adventures brings money, strategy, and retail expertise to help accelerate young, impactful, CPG companies. This hands-on angel investment platform provides entrepreneurs with a unique set of tools and insights, including a focused and efficient growth model, a network of experts, and access to a community of like-minded leaders through the Findaway Club Mastermind and Nail Your Strategy Course. Learn more.