Findaway Adventures Makes Investment in Supplement Maker Ora Organics
Findaway Adventures proudly announces an investment in the Texas-based supplement maker Ora Organic.
Ora Organic makes an extensive line of fitness, beauty, gut health, immunity, and general wellness supplements in a variety of forms, including powders, pills, capsules, and sprays. Established initially as an online operation, Ora has expanded to brick-and-mortar retail accounts that include The Vitamin Shoppe as well as numerous regional natural food and vitamin chains. Ora Organic also has a branded storefront on Amazon.
Ora’s founding partners emphasized that staying “centered” as the company rapidly scales its business and operations is what led them to Findaway Adventures. "Ora is on a mission to become the leading provider of premium, plant-based nutritional products in the omni-channel world,” said co-founder Will Smelko. “Robert Craven's experience scaling and leading some of the industry's biggest and most successful brands is a perfect match for us.”
Robert Craven, the Managing Partner of Findaway Adventures, says he admires Ora’s mission of having “an obsessive concern with quality control and third-party testing” for its product lines. "The Ora team has done an amazing job of building a unique brand that is poised to explode, and better yet, to improve the world,” Craven said. “Findaway is truly stoked to join the Ora team as investor and advisor."
Left to right: Ora Organics co-founders Erica Bryers,, Sebastian Bryers, and Will Smelko join Robert U. Craven, CEO of Findaway Adventures on a Zoom toast to the new partnership
About Ora Organic
Founded in 2015, Ora Organics derives both its name and mission from the word Ora, which comes from the New Zealand Maori greeting Kia Ora, literally to “Be Well.” And that’s exactly what their company has set out to do – help people be well by supplementing a healthy diet and exercise with their line of high-quality, plant-based, and ethically sourced powders and pills. Learn more.
About Findaway Adventures
Findaway Adventures brings money, strategy, and retail expertise to help accelerate young, impactful, CPG companies. This hands-on angel investment platform provides entrepreneurs with a unique set of tools and insights, including a focused and efficient growth model, a network of experts, and access to a community of like-minded leaders through the Findaway Club Mastermind and Nail Your Strategy Course. Learn more.