Findaway Club Conversations to Debut with Focus on Maximizing Digital Marketing Spend for Small Change-the-World Brands
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Findaway Adventures will devote the first of its online “Findaway Club Conversations” to a topic near and dear to the hearts of anybody starting up a CPG brand today: maximizing your digital marketing spend. The conversation will be moderated by Findaway Adventures Managing Partner Robert U. Craven, and will include guest CEOs and founders Will Smelko of Ora Organics and Mimi Millard of De Lune.
The event takes place on Dec. 9, 3:30-4:30pm EST. The conversation is free and open to the public. Members of the Findaway Club are invited to a follow-up “deep dive” with Craven, Smelko and Millard.
Craven says the goal is to highlight important principles for various size companies, “but also get tactical wherever possible” to provide value for companies at various stages of growth.
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"Ora Organic is exceptional at digital marketing and DTC customer service. I am excited to hear what Will has to say about this very important topic for young companies,” said Craven. The event will be structured as a conversation in which Millard picks Smelko’s brain on Ora’s early success and principles regarding digital marketing investments and philosophy.
“Having Mimi there to ask very specific and timely questions will make sure the smaller company is being heard and that tactical and practical advice is given,” added Craven. “It should be an incredibly valuable conversation.”
Will Smelko, founder and CEO of Ora Organics and featured guest of Findaway Club Conversations
Mimi Millard, Founder & CEO, De Lune
About Ora Organics
Founded in 2015, Ora Organics derives both its name and mission from the word Ora, which comes from the New Zealand Maori greeting Kia Ora, literally to “Be Well.” And that’s exactly what their company has set out to do – help people be well by supplementing a healthy diet and exercise with their line of high-quality, plant-based, and ethically sourced powders and pills. Learn more.
About De Lune
De Lune provides safe, natural and effective menstrual health solutions for managing and even eliminating the worst period symptoms. Founded by Mimi Millard, who spent her formative years battling debilitating period pain, De Lune is a consortium of researchers, physicians and dietitians who work non-stop to provide safe and effective menstrual solutions. Learn more.
About the Findaway Club
The Findaway Club supports Findaway Adventures’ mission while equipping change-the-world founders and their teams with tactical, practical resources and approaches to help them scale. The Club offers a six-week Nail Your Strategy Course and weekly, ongoing Mastermind Series featuring industry experts, “hot seat” sessions and other events. Learn more.